FREELANCE WORK

role

Freelancer, Creative Director & Video Editor

Timeline

November 2024 - Present

LOCATION

LONDON

SOCIAL LINKS

N/A

Branding · Logo Design · Social MEdia

Led the creative direction, filming, and editing for independent brand’s event to create content tailored to resonate with and engage Gen-Z audiences.

Challenge

To create event content that resonates with Gen-Z audiences, capturing their attention and aligning with their digital consumption habits in a highly competitive and fast-paced social media environment.

Goal

To deliver visually compelling and relatable content that reflects the brand’s values and appeals to the Gen-Z demographic, ensuring increased engagement and audience connections.

OUTCOME

Successfully developed creative content that boosted event visibility, enhanced the brand’s presence on social platforms, and fostered meaningful engagement with Gen-Z viewers.

Featured content

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StockUP - Led the creative direction for content creation at StockUP’s one-day pop-up event in London, developing a content strategy and handling video editing to engage their predominantly Gen-Z audience.

Imperial Climate Entrepreneur Society - Led the creative direction and video editing for the award-winning Tech Impact Kickoff, a sold-out event by the Climate Entrepreneurs Society. Conducted interviews with industry experts in climate tech, delivering actionable advice to students and amplifying the event's impact beyond attendees.